You’ll notice these lists are very short. There are only a few products I recommend & these are products I have used personally to grow my business or have used in the past. Many of these tools are essential to creating a great foundation on which to scale your business, no matter your emphasis (i.e., BIZ, BLOG or BRAND). The training equipment I use for outdoor training is also included at the bottom of the page.
An important disclosure: Some of the links below are affiliate links. Click here to read my full disclosure policy. This means that while I am not endorsed by these companies I will receive a commission. There is no cost to you. I recommend only the products I trust & use daily in my training sessions or for running my business.
These products are posted here because so many of you ask me what I use or recommend, not because of the small commission I make if you buy something. Please do not purchase these tools unless you feel that you need them or that they’ll help you in taking your business to the next level. Please do not waste your money on the latest & greatest ‘tools’ either. These often cost you more money than you intended to spend, don’t get used & can create confusion & delay for the entrepreneur. My goal is to provide you with the most direct route to success while eliminating the competition for your focus.
Hosting for website or blog
Legal work & how-to’s
FitLegally: Get the contracts you need for your sports-based business and subscribe to the newsletter for the latest updates for athlete biz owners. Rachel Brenke is a current Team USA triathlete and knows her stuff. She’s also and entrepreneur, lawyer, and business consultant. ESBA students get 20% off her legal contract templates.
Grow your client list
SUMO: There are many great tools that you can use for free for collecting e-mails BUT SUMO is the single best product out there. There were years I tried to rig my own cheaper version but nothing worked as well or looked as clean. I highly recommend getting on their e-mail list too because they send out great offers on all products meant to support the entrepreneur & small business owner. Plus – they’re Texas boys. You KNOW I’ve gotta support. Check ’em out.
Free options – Gmail is great but to connect with others but to scale, it will end up costing you as you migrate to g-suite. I recommend using all of Google’s free great resources (which you can read about here) but migrating to ConvertKit as soon as possible.
Philip Gough, Ascent Leader Development. Philip is a leader of leaders. With over 20 years in non-profit leadership, development, fundraising & training as well as business entrepreneurship & a small cattle business, Philip’s approach to life is why he’s the head of ESBA’s life coaching program.
Rachel Brenke, FitLegally. Rachel is a current TEAM USA Athlete, 2x Ironman Competitor, USA Triathlon Ambassador, published author and lawyer who specializes in sports law. Rachel is married to a US Marine (ret.), mom of 5, & a sought-after consultant. Rachel provides knowledge through niche specific blogs, online communities, individualized consulting, and a dedicated podcast.
Rachel Miller, Moolah Marketing. Digital Marketer, Good Morning America and Tribe all call Rachel for tips on how to grow a viral Facebook page, write a best-selling book, promote a product and scale your business with Facebook ads. She’s personally helped 2800 businesses grow on Facebook and has created multiple 7-figure companies. Her clients have been featured on ESPN, CBS, Huffington Post and more.
Scott Reib, Shatterproof. Scott is more than a lawyer, entrepreneur, speaker, coach, patent owner and visionary. Scott is a protection expert. He also works with your other team members to see that you’re protected financially from a legal perspective. Scott is a great legal advocate for your personal life and business protection needs, including tax protection and professional communications.
Ashley Hannah, Lula Marketing. Ashley spent many years helping make a name for large, well-known digital agencies before launching off to work on her own. Her work is pure magic; there is no other word for her ability to turn small followings and newly launched brands into massive, engaged audiences. She is a major factor in the growth and influence of the GFT digital brand in soccer.
Jordache Johnson, The Unbound Group. Over 500 companies, including franchises in the NFL, have asked Jordache to grow their brand. Jordache is an online business strategist and ROI-focused, detailed executor of digital marketing strategy designed to scale Brands into bigger business. Jordache is also an entrepreneur, with over 15 years of experience in eCommerce, digital products and SaaS. He’s a highly sought-after consultant and part-time streetballer.
Breanna Gunn, BreannaGunn.com. Breanna is a digital product and launch strategist who can not only help you plan and execute a successful, 7-figure launch but can also run your entire team, coaching them from the pre-sale through to the follow-up nurture care of your audience. There is a reason why companies pay her well and are willing to wait for her support. She’s also a familiar face to the NFL, a raving Pittsburgh Steelers fan (if Jeremie can forgive her, you can too), and owner of her own powerful story. Let her help you tell yours; learn how in this training.